The program is offered by the nonprofit Washington Regional Alcohol Program (WRAP).
Each evening during this six-hour period, area residents ages 21 and older celebrating with alcohol may download Lyft to their phones, then enter a SoberRide code in the app’s ‘Promo’ section to receive their no-cost (up to $15) safe transportation home. A separate Holiday SoberRide promo code will be posted at 9 p.m. on Dec. 16, 23 and 31 on www.SoberRide.com.
Last December and while unquestionably impacted by the then resurging COVID-19 pandemic including the Omicron variant, 461 persons in the Washington-metropolitan area used the free safe ride service rather than possibly driving home impaired. The charity also offers its SoberRide program on St. Patrick’s Day, Cinco de Mayo, Independence Day and Halloween.
Sponsors of WRAP’s 2022 Holiday SoberRide® campaign include the 395 Express Lanes, Amazon, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation of Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Kendall-Jackson, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington, and the Washington Area New Automobile Dealers Association.
Since 1991, WRAP’s SoberRide program has provided 83,678 free safe rides home to would-be drunk drivers in the Greater Washington area.